How to Keep Visitors on Your Site Using Web Banners
Website banners online normally come in two categories. First of all, you have the conventional advertising banner, ordinarily applied as a method to drive traffic to a site, as a click on the banner takes one to the advertised website. The second form is discovered at the top area of an average website – the website header. This area usually familiarizes a visitor to the site with a main title, possibly a strapline, and of course images to help theme the site. Both types of banner serve important purposes in both bringing people to a site, and making a site “sticky” – by teaching them plainly with what the website is about, and enticing the individual to peruse more, applying persuasive imagery / strapline text.
How to make banners in the first place? There are plenty of web services which are able to aid you with this project. Not only that but many also give you hosting in addition. Just type in some words like make a banner into a search engine and you’ll locate a number of banner maker services.
What type of information to put in your banner? If you have an e-commerce site, it’s a great idea to put the payment gateways your website utilizes for processing payments, because it gives people a visual hint that your website is an e-commerce website as well as letting them see how items can be bought on your site. Arrange some graphics of the items you are vending too, as this is yet another visual hint as to which variety of products you sell. The strap line phrase is primary as well. Make sure the strapline clearly and concisely posits what the website is about in just 5 to 7 words.
And as obvious as all this sounds, a slip many sites make is to take for granted every website visitor will know such information before-hand. One should not assume that the visitant what your site is about beforehand, so you must hold the website visitor’s hand in those essential first few seconds upon arriving at your site.